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Content marketing is a strategic approach focused on delivering relevant, useful content specifically designed to help solve readers' issues. In today's environment, it's an absolute must if you're going to distinguish yourself from the thousands of marketing messages flooding the internet.

Content marketing is essentially story-telling for your brand. It's not so much about you as it is about your customer. Its goal is to provide informative, interesting, and interactive content addressing a buyer's 'problem'. Key word: interactive.

A landing page, or lead capture page, is a stand-alone web page designed for a single, focused objective – generating leads and converting leads to customers. Landing pages are ideal for promoting a specific product or service. Some uses include:

• Building your Newsletter base
• Promoting specific proctucts or features
• Directing visitors to other specials

Website design is a blend of two approaches: science and art. Weaving key phrase data into fresh, compelling and informative writing is critical to positioning yourself in google and to motivating people to click through. Creating a website that uses responsive design for mobile formats – smartphones, tablets, etc. – gives your company an added competitive edge.

Your web site is the most important tool you have. It's the face you show to the public, establishing your legitimacy and attracting new customers. Since you don't get a second chance to make a first impression, make it a good one.

What is search engine marketing (SEM)? What is search engine optimisation (SEO)? How do I promote my website? Do I have to outsource to a consultant? These are a few of the questions clients have asked themselves before finding Skytree Communications.

Remember very few web sites cater to everyone. Most web sites have a specific target audience, usually made up of a large proportion of a single age group, gender, income bracket, etc. A key starting point of SEO is to prep your site so it's content is viewable by the search engines and thus searchable by your target market. This is where Skytree Communications begins.

In today's wired world, the importance of digital marketing to your business cannot be over-stated. Success depends on securing your share of virtual space and telling the story of your brand in a creative, genuine, and visually-engaging way. And that's not easy. Change is a constant now and traditional marketing isn't as effective as it used to be.

Skytree offers some of the most up-to-date digital marketing techniques that will help you maintain your online presence and raise your brand profile. Techniques like these:

• Video Production and Video Newsletters
• eCommerce website builds
• Website Audits

Copy-editing takes your raw material – a website, article, flyer, newsletter – and makes it ready for publication. Its aim is to ensure that whatever appears in public is accurate, easy to follow, and free of error, omission, inconsistency and repetition.

You can't overstate the importance of copy editing. A professional editor will improve your copy, both grammatically and creatively, and ensure the ideas you want to portray are clear and easy to understand.

Every company needs "literature," printed pieces that do a careful and well-thought-out job of exhibiting its products and services. Whether it's a brochure, a newsletter, or a catalogue, print materials are powerful marketing tools. They generate interest, promote new products, and help position your company as an authority in your field.

Appearance is reality in marketing and you have to look as professional as you are.

Whether it's a brochure, a newsletter, or a media release, print materials are powerful marketing tools.